Blog: 3 Reasons Why Your Business Should Use Google Adwords

Written By Dionne

Why Use Google AdWords In A Nutshell...

Getting savvy with online marketing and finding ways of standing out from the ever-growing crowd is imperative to almost all businesses these days.

Google Ads is a pay-per-click (PPC) platform that helps to get your website in front of your target audience. In 2018, Google's ad revenue amounted to almost $116.3 billion, which is a huge sign in itself that Google Ads must be bringing in, effective results for businesses all around the world.

According to HubSpot 75% of users never scroll past the first page of Google. By utilising Google Ads, you can get your website to the top page in a matter of hours.

If you’ve never used Google Ads before, we want to give you 3 reasons why you should seriously think about adding it to your marketing strategy:

1) It's Faster Than Using SEO

(Search Engine Optimization)

Getting your website to the top of Google organically is a lot harder than it was a few years ago.

It can take months before you start to see your website climb towards the top of Google due to the following:

Google’s Algorithms – SEO can be hard to control as Google frequently change their algorithms.

Competition – Depending on what your business is, chances are you have other competitors all fighting for the top spot in Google. 

2) You Can Measure And Analyse your Results

Google Ads is equipped with a range of metrics that help you to see exactly what is and isn’t working with your PPC campaigns.

Keeping a close eye on this enable you to continually improve your ads and the results they achieve, thereby increasing your leads and hopefully….customers!

To help ensure that Google Ads is going to be good for your business, use Google’s Keyword Tool to check the search volume for keywords related to your niche.

3) You Can Control How Much You Spend

PPC is going to cost you money but the great thing about Google Ads is that you can set a limit on this. We don’t all have unlimited budgets after all do we?

You only pay when someone actually clicks your ad and you can set a limit onto how much you are willing to spend with a daily maximum budget.

For example, if you set a budget of £10 per day and you reach that limit, Google Ads will simply stop showing your ad for the rest of that day. 

Some Extra Tips & Advice For Beginners...

Google Ads is a powerful tool and to make sure you get the best out of it, make sure to do your research first to make sure you utilise it properly. It can be very easy to waste your budget if you don’t use it correctly.

We highly recommend you read this awesome guide from HubSpot: The Ultimate Guide to Google Ads in 2019 as your starting point if you are new to the platform.

How Hero PA Can Work With Your Business As It Grows...

And remember, if you find that Google Ads works well for you and your number of website enquiries increase, Hero PA can help to take care of your live chat and telephone answering, giving you more hours to carry on working on your business, not in it.

We provide a dedicated PA which gets to know you and your business which will enhance your customer service along with your business image.

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